YouTube Video Ads

"With YouTube, we can target the SAME people as search, but with much less competition & far better adverts. "

YOUTUBE VIDEO

Discuss a Campaign

WHY Youtube VIDEO ?

Viewers retain 95% of a video message compared to just 10% when reading text.

TMC is a Certified YouTube ads expert – when added to 20 years of experience marketing on the Google platform, this gives us a real edge in video advertising.

  • High impact, skippable pre-roll ads charged on pay per view by YouTube
  • Targeting based on search history, interests, demographics & content
  • Slower YT optimisation time means channel is best for bigger campaigns

Lead Form

For the lowest possible costs, use a lead form and pick from a selection of predefined questions to qualify clients.

Landing Page

Driving traffic to a landing page will increase lead costs, but typically leads to higher levels of commitment and lead quality.

YouTube Advertising
YouTube Video Marketing

YouTube is the new secret weapon we use to promote all our video adverts. It has everything you want from a platform – suberb targeting options, enourmous reach, high impact ads that generate top quality leads and value for money pricing.

Dan Johnson

CEO of TMC Property Media

Video Creative Examples

YouTube video adverts can use:

  • Your video footage
  • Drone & virtual tours
  • Development CGIs
  • Local area photos
  • Stock video & images
  • Graphic animations
  • Voiceover & captions
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Our YouTube Video Service

TMC CREDENTIALS
TMC Property Media is a Google Certified Expert in YouTube Video Advertising.
We've served somewhere approaching 1 billion video ad impressions on YouTube.
WHAT WE DO
Fully-managed, high performance "done-for-you" YouTube campaign management.
Target investors, residential or lifestyle buyers, property sellers or industry contacts.
Campaigns in any language, targeting any local, national or international market.
Sales leads, email opt ins, downloads, registrations, site traffic or webinar attendees.
WHAT'S INCLUDED...
FACT FIND & PLANNING
A call to understand your offer & campaign objectives.
Review all marketing assets & plan campaign strategy.
SALES HIGHLIGHTS
Development of an effective, structured pitch for your offer.
Identification of key messages to be used in advert creative.
STRATEGY SELECTION
4 Options Based on Budget, Campaign Length & Video Assets:

Simple Trial: one video and target audience, using a form or landing page.
Single Scale: run one advert to multiple audience segments to grow traction.
Multivariate: test multiple ads and audiences to find winning combinations.
Nurturing Set: a sequence of ads or content that builds trust and sales intent.
VIDEO PRODUCTION
Oversight and resourcing of the planning & production process.
Polished video adverts with animations, transitions & captions.
Includes scripting, voiceover recording, final editing & revisions.
DATA CAPTURE
Setup of YouTube lead forms for lowest possible lead costs.
Production of landing pages for use on "high intent" campaigns.
Integration with your CRM system for instant lead delivery.
TRACKING SYSTEMS
Configuration of dedicated ad account & conversion events.
Full configuration of Google Tag Manager tracking system.
Setup of Redtrack reporting for improved results tracking.
CAMPAIGN SETUP
Expert configuration & video upload to the Google Ad Platform.
Optimal settings, bidding strategy & audience targeting settings.
Creation of all necessary campaign-level retargeting audiences.
LAUNCH PHASE
7 to 14 day initial optimisation period depending on budget size.
Daily monitoring, review & performance optimisation refinements.
ONGOING MANAGEMENT
Troubleshooting issues & technical support.
Scheduled weekly statistical reports & review.
GET IN TOUCH
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YouTube Video Ads Pricing

$1000

Minimum Spend
  • Spread Budget Over Any Term
  • Pay TMC a Fixed Management Fee
  • No Setup or Administration Costs
  • Separate Charge for Video Ads
  • No Minimum Contract Term
  • When you book a YouTube Video campaign with TMC, a fixed percentage of your budget is taken as a fee, while the rest goes directly on media spend.
  • We are 100% transparent about the actual campaign costs & performance.
  • Our job is to spend your budget as effectively as possible.
  • The better the results, the happier you are as a client & the longer you stay!

Cost Per Lead

£20

to

£30

*CPL campaigns at TMC’s discretion.  

PRO Managed

30%

Up to £5,000

25%

Up to £20,000

20%

Up to £50,000

Fast Setup

  • TMC YouTube Channel
  • Pooled Ad Account
  • Pooled Remarketing
  • TMC Landing Page URLs
  • TMC Privacy & Terms
  • Standard Weekly Report

FREE

No Setup Cost

Full Setup

  • Client YouTube Channel
  • Private Ad Account
  • Private Remarketing
  • Client Landing Page URLs
  • Client Privacy & Terms
  • Fully Customizable Reports

£475

Onboarding Fee

Creative Options

£150

Simple Video

£300

Premium Video

FREE

YT High Volume Form

FREE

YT Strong Intent Form

£150

Landing Page

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Discuss a YouTube Campaign