GOOGLE PPC

"We prioritize high-intent PPC leads in our budget to get as many as we can. The conversion rate is just superb!"​

Discuss a Campaign

WHY GOOGLE PPC ?

If you can't sell to someone searching for your offer, why bother advertising at all?

That probably sounds a bit harsh, but it’s also true. Before you start advertising on other more reactive channels, make sure you can convert the very best leads!

  • Efficient budget use - advertise ONLY to active, in-market prospects
  • High intent levels mean better conversion rates & shorter sales timelines
  • Scalability depends on available number of relevant keyword searches

Google

By far and away the world's largest internet search engine and the number one platform for PPC marketing campaigns.

Bing

Successful campaigns can also be extended onto the Microsoft platform, adding an additional 10% to 20% extra reach.

Google Advertising
Google PPC Marketing

Google PPC was the first marketing channel we used for our business and honestly, it should be the first channel most advertisers try. Get it wrong and it’s expensive; but we get it right so it’s an incredible, truly reliable source of new sales.

Dan Johnson

CEO of TMC Property Media

Our Google PPC Service

TMC CREDENTIALS
TMC Property Media is a Google Certified Expert in Search Advertising.
We started running PPC on Google way back in 2002. Can you believe that?
WHAT WE DO
Fully-managed, high performance "done-for-you" PPC campaign management.
Target investors, homebuyers, lifestyle purchasers or property sellers.
English language campaigns in any local, national or international market.
Sales leads, email opt ins, downloads, registrations, site traffic or webinar attendees.
WHAT'S INCLUDED...
FACT FIND & PLANNING
A call to understand your business, offer & objectives.
Define scope, KPIs and plan overall campaign strategy.
STRATEGY SELECTION
Based on search volume & budget:

Maximize visibility for selected high value phrases
Achieve a specific target cost per conversion
Strategically blend visibility and performance
Find new indirect sources of potential demand
KEYWORD RESEARCH
A comprehensive drilldown into the search terms that target prospects are using today.
Includes a forensically detailed process of filtering, grouping and prioritizing phrases.
ADVERT CREATION
A compelling set of professionally written text ads.
Multiple copy variations for testing & optimisation.
Addition of ad enhancements to boost performance.
DATA CAPTURE
Leads generated on your website or a custom landing page.
Integration with your CRM system for instant lead delivery.
TRACKING SYSTEMS
Dedicated ad account & conversion events.
Technical configuration of Google Tag Manager.
Remarketing & conversion tags on website or landing page.
CAMPAIGN SETUP
Expert configuration on the Google Ad Platform.
Optimal account structure, bidding & targeting settings.
LAUNCH PHASE
14 to 28 day initial audience optimisation and creative testing period.
Daily monitoring, review & performance optimisation refinements.
ONGOING MANAGEMENT
Structured process of performance improvement.
Troubleshooting issues & technical support.
Scheduled statistics reporting as required.
GET IN TOUCH
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Google PPC Pricing

$1000

Minimum Spend

  • Spread Budget Over Any Term
  • Pay TMC a Fixed Management Fee
  • No Setup or Administration Costs
  • No Production Costs for Creative
  • No Minimum Contract Term
  • When you book a Google PPC campaign with TMC, a fixed percentage of your budget is taken as a fee, while the rest goes directly on media spend.
  • We are 100% transparent about the actual campaign costs & performance.
  • Our job is to spend your budget as effectively as possible.
  • The better the results, the happier you are as a client & the longer you stay!

Cost Per Lead

£20

to

£30

*CPL campaigns at TMC’s discretion.  

PRO Managed

30%

Up to £5,000

25%

Up to £20,000

20%

Up to £50,000

Fast Setup

  • No Keyword Report
  • Pooled Ad Account
  • Pooled Remarketing
  • TMC Landing Page URLs
  • TMC Privacy & Terms
  • Standard Weekly Report

FREE

No Setup Cost

Full Setup

  • Detailed Keyword Report
  • Private Ad Account
  • Private Remarketing
  • Client Landing Page URLs
  • Client Privacy & Terms
  • Fully Customizable Reports

£475

Onboarding Fee

Creative Options

£50

Responsive Text Ads

£150

Landing Page

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Discuss a PPC Campaign