GOOGLE PPC

"We prioritize high-intent PPC leads in our budget to get as many as we can. The conversion rate is just superb!"​

Discuss a Campaign

WHY GOOGLE PPC ?

If you can't sell to someone searching for your offer, why bother advertising at all?

That probably sounds  harsh, but it’s also true. Before you start advertising on other more reactive channels, make sure you can convert the very best leads!

  • Efficient budget use - advertise ONLY to active, in-market prospects
  • High intent levels mean better conversion rates & shorter sales timelines
  • Scalability depends on available number of relevant keyword searches

Google

By far and away the world's largest internet search engine and the number one platform for PPC marketing campaigns.

Bing

Successful campaigns can be replicated on the Microsoft Bing platform, adding an additional 10% to 20% extra reach.

Google Advertising
Google PPC Marketing

We started using Google PPC in 2002 and honestly, it should be the first channel most advertisers take advantage of. Do it wrong and can be very expensive; but we do it the right way, so it’s normally an incredible, truly reliable source of new sales.

Dan Johnson

CEO of TMC Property Media

10 Steps to PPC Success

CHECK OUT OUR 10 STEPS...
WHAT WE DO
We offer fully-managed, high performance "done-for-you" PPC campaign management.
Our approaching to PPC involves following a highly refined 10-step blueprint.
We can run English language campaigns in any local, national or international market.

TMC Property Media is a Google Certified Expert in Search Advertising.
STEP 1. FACT FIND & PLANNING
A call to understand your business, offer & objectives.
Define scope, KPIs and plan overall campaign strategy.
STEP 2. KEYWORD RESEARCH
The backbone of any successful campaign, ensuring thorough understanding of the market.
We use proprietary tools to drill down into the search terms that target prospects are using today.
This includes the obvious primary terms, hidden demand indicators and unwanted negatives.
STEP 3. SMART SEGMENTATION
Methodically filtering & organising thousands of keywords into intent-based clusters.
This painstaking process is accelerated thanks to our unique automated classifier tool.
STEP 4. STRATEGY REVIEW
A discussion of the phrases and groupings to determine top priorities and strategy.
Provision of estimated forecasts for traffic, budget requirements and leads generated.
STEP 5. ADVERT CREATION
A compelling set of professionally written text ads.
Multiple copy variations for testing & optimisation.
Addition of ad enhancements to boost performance.
STEP 6. LANDING PAGE(S)
Custom campaign landing pages designed to effectively capture leads.
Mobile & desktop versions expertly designed to maximise conversion rate.
STEP 7. 3RD PARTY SOFTWARE
Technical configuration of conversions goals and triggers Google Tag Manager.
Additional 1st party cookie tracking system for improved reporting accuracy.
Progressively cut out bots, bounces and competitors with ad protection software.
STEP 8. PLATFORM SETUP
Expert account & campaign configuration on the Google Ad Platform.
Launch with the optimal account structure, bidding & targeting settings.
STEP 9. LAUNCH PHASE
A 30 to 90 day initial launch phase depending on campaign budget and scope.
Following a highly structured process for managed performance improvement.
STEP 10. ONGOING OPTIMISATION
Iterative A/B testing of landing pages to maximise conversion rate.
Rules-based management of campaign at ad group and keyword level.
Phased expansion of successful campaign elements to scale results.
Troubleshooting performance, policy issues and technical support.
Regular review meetings & provision of scheduled statistical reports.
GET IN TOUCH
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Cost Per Lead

£20

to

£30

*CPL campaigns at TMC’s discretion.  

PRO Managed

30%

Up to £5,000

25%

Up to £20,000

20%

Up to £50,000

Fast Setup

  • No Keyword Report
  • Pooled Ad Account
  • Pooled Remarketing
  • TMC Landing Page URLs
  • TMC Privacy & Terms
  • Standard Weekly Report

FREE

No Setup Cost

Full Setup

  • Detailed Keyword Report
  • Private Ad Account
  • Private Remarketing
  • Client Landing Page URLs
  • Client Privacy & Terms
  • Fully Customizable Reports

£475

Onboarding Fee

Creative Options

£50

Responsive Text Ads

£150

Landing Page

1. Fill out the form below to let us know you’re interested.
2. Schedule a call to talk to about pricing, offers & booking.